BREAKING NEWS- THE BOX IS DEAD!

Marketing — Tue, 12 Feb 2008 22:14:00 GMT

San Diego, CA –Tuesday, February 12^th, 2008 - The cumbersome and costly Storage Server, otherwise known as The Box, is dead. Investigators presume foul play, and believe that this case can be linked to a recent string of related incidents. There have been reports of numerous slayings across the globe, with all victims being members of the Storage 1.0 clan. Recent fatalities include EMC, NetApp, and Isilon, among others. The police investigation into these deaths has led authorities to a unified conclusion, and they have made public the name of their top suspect: Nirvanix.

Investigators claim that Nirvanix is guilty of coercing customers into committing these violent acts. An internal source recently captured this footage of one of the most notorious Nirvanix customers, Michael Witz, founder and CEO of Free Drive, brutally demolishing The Box. That same source also provided video evidence containing Nirvanix CEO, Patrick Harr, and his accomplice, Michael Witz, destroying The Box in front of an audience at a recent speaking engagement, DEMO 08.

According to industry insiders, there has been surprisingly little tumult in reaction to these passings. Instead, a subdued celebration has been taking place, a muted rejoice in reaction to the near-extinction of the Storage 1.0 clan. One source, who chose not to be identified, stated, “We feel liberated now that the Storage 1.0 clan has experienced their downfall. All of us in the storage circle, both beginning developers, like myself, and some of the more established online business owners, are embracing the Storage 2.0 revolution. Once we kill The Box, we can save the time and money we were spending to build and manage data centers and just plug our applications into the Nirvanix SDN.”

While most are rallying behind Nirvanix, as their Storage Cloud model overthrows The Box, there still remains some hesitance in the air. Some can not accept the inevitable demise of The Box, and are exhibiting signs of denial. Nirvanix advocates are guiding these individuals through the coping process and helping them Experience Nirvanix.

One advocate explained that once application developers and business owners free themselves of their infatuation with The Box they will then begin to Experience Nirvanix. He described the state of Nirvanix as “an enlightened state of being which produces peace of mind, a mind that has come to a point of perfect lucidity and clarity due to the absence of archaic storage models. An individual who enters the state of Nirvanix will reach their highest level of storage optimization, the natural result that accrues to one who integrates their application virtually and conducts their business with an intelligent Storage Delivery Network (SDN). Such a service dissolves the unpredictable storage needs of user-generated content (UGC) applications that otherwise keep beings forever wandering through the impermanent and suffering-generating realms of unscalable storage, unreliable delivery of content, and time consuming management.”

Nirvanix has gone so far as to make a public statement and invited all members of the storage circle to witness scheduled destructions of The Box. All future fatalities are listed on their News & Events page.

*Rachel Brown*

DEMO 08- The Box is Dead!

Marketing — Tue, 05 Feb 2008 00:33:00 GMT

Last week the Nirvanix team headed out to Palm Desert to attended DEMO 08, a conference that focuses on emerging technologies and new products. DEMO hand-selected the 77 companies that spoke at this year’s conference, and among those speakers was our CEO, Patrick Harr. DEMO organizer Chris Shipley invited Patrick to speak because she believed Nirvanix had a ground-breaking announcement, worthy of being heard by the sold-out DEMO audience.

If you haven’t already heard, Nirvanix’s DEMO announcement included the recent expansion our Storage Delivery Network to include European and Asian storage nodes, which enables the intelligent storage and movement of files and guarantees the best end user experience on a global scale. Also introduced were our new Media Services including transcoding, video frame extraction, and image manipulation.

With these launches, Nirvanix continues to raise the bar for premium storage services, especially in the user-generated content sector.

This latest launch once again proves our dedication to making integration and management of scalable storage for user-generated content driven applications headache-free. In that vain, we announced audio and video transcoding, photo/video thumbnail extraction, photo resizing, and the ever-so-handy integration of tag and meta data search. Not only do these new facets of the Nirvanix SDN allow for simple control, but most importantly, they will help developers and business owners save valuable time and money. Just plug into the SDN and go!

Nirvanix is leading the pack in the outsource storage movement, and eliminating the need for complicated software and cumbersome storage devices, otherwise known as “boxes”. The expression 'The box is dead' will be the moniker of 2008, as more services move to the cloud. So, not only did we announce network additions and new functionality at DEMO, but we also announced the death of the box. We thought there would be no better person to help us kill the box than one of our valued and, apparently, most aggressive customers: Michael Witz of FreeDrive. So we armed Michael with a sledgehammer and he destroyed a server on stage at DEMO. The Nirvanix team also created a video clip of Michael pummeling another box, which Byte and Switch called “reminiscent of 1960s pop-art campus flicks”.

Check it out:

6-minute presentation by Patrick and Michael at DEMO 08—click here.
6-minute interview with Patrick Harr: The SDN explained— click here.

1- minute video of Michael smashing the a server. The Box is Dead--- click here.

To see all future events that Nirvanix will be attending, and register to attend, please visit our News & Events page.

*Rachel Brown*

Nirvanix Marketing Associate

Nirvanix Blog : Demo, The Box is Dead

BREAKING NEWS- THE BOX IS DEAD!

DEMO 08- The Box is Dead!